The product will be visually appealing, and will be effective as a means of cooling oneself. The product will take a more comfortable and subtle look with a appealing futuristic vibe. Partnerships will allow us to also give younger audiences a disney and nick jr look as well. The basic version design of our product will have the handle as black. One side of the fan will have our company logo fading into the background of the sky blue fan that it is and the other side of the fan will also be sky blue. The tubes where the mist will be coming out of will be clear.
Marketing Strategy
Our marketing strategy is to give our product and brand as much exposure as possible through commercials on; tv, social media, catalogues of various stores, newspapers, etc.
Distribution Patterns
Our misting fans are going to purchased from retailers, who purchase the product from the manufacturers. The product can be sold in bulk to retailers and partners and can be sold online to the average consumer.
Positioning Statement
Our company provides people with a high quality, mobile way of keeping cool during hot weather, while trying to create a new stylish and unique product through traditional design and modern functions.
Pricing Strategy
Our pricing strategy is to go for a higher price compared to an average Japanese fan due to the electrics and structurally technicalities that have to be considered in the design and manufacture of the product. So the price would be somewhere around $10-$20. This accounts for the extended cost through the electronics and extra material that have to be utilized to manufacture our product.
Sales Strategy
Our sales strategy is to give the product as much exposure in as many different fields as possible, short advertisements that significantly stand out and direct the consumer to the closest retailer that sells them would be an effective strategy to sell more product.
Revenue Streams
Our company's revenue stream is going to come from the direct sales of our product; most likely selling them in bulk to retailers. The value of the product is convenience for the consumer. It will provide a way to cool down that is different from normal and can also look fashionable in a traditional sense at the same time.
Assumptions
There is a need for our product as there is no other like it that exists currently. There is a sizable market for it as the product can be utilized by any age of gender of person. We can turn a profit with a relatively low cost design and mass production of a variety of stylistically different variations of the same product.