The materials that this product will need or be made out of would be plastic for where the batteries will be stored,the water tubes, and also where your hand would be placed to hold the fan. The main thing that will be used to make this product be successful is to see how the water will mist out the top of the hand fan and also to see how well we can protect the batteries from getting wet if anything happens to the water tubes.
Strategic Partnerships
Partnerships with different companies may make our product more marketable to a larger audience. Kids brands such as Nick Jr and disney could be made partners in an attempt to bring in a younger audience, using well known characters to create the appeal.
Start-Up
We are hoping that this product brings our company business and it becomes useful through the summer season because that's the time it will be more helpful to maintain your heat temperature. The Japanese misting fan will be sold in stores and also on online stores for all buyers interested.
Website Marketing Strategy
The majority of the target market have access to and use the internet on a regular basis. Having a website will allow the company to market the product online and the purpose will be to provide an easy way to access information about our product, and will be of service to those who visit the website. Online advertisements across the internet could direct consumers directly to our website, where the product will be available for purchase. The design of the website will appeal to the eyes, and be easier to navigate with a professional layout. The website that will be created will obviously be in use for everyone who desires, and gives them the option to browse the website to see if anyone is interested in buying a misting fan. The website of this product will let everyone that visits it how the fan functions, the variety of colors, sizes possibly, and how much it will cost. We are hoping that our product can be advertised through many commercials like magazines, app ads, tv and many more commercials and ads that are heard and seen throughout the whole world, it will definitely help our product get more out there and possibly interest many people.
Distribution patterns
Our misting fans are going to purchased from retailers, who purchase the product from the manufacturers. The product can be sold in bulk to retailers and partners and can be sold online to the average consumer.
Pricing Strategy
Our pricing strategy is to go for a higher price compared to an average Japanese fan due to the electrics and structurally technicalities that have to be considered in the design and manufacture of the product. So the price would be somewhere around $10-$20. This accounts for the extended cost through the electronics and extra material that have to be utilized to manufacture our product.
Sales Strategy
Our sales strategy is to give the product as much exposure in as many different fields as possible, short advertisements that significantly stand out and direct the consumer to the closest retailer that sells them would be an effective strategy to sell more product.